Sitefyd US · Insights
Conversion-Focused Web Design Checklist (2026)
Most US small business websites lose 60–80% of their potential conversions to fixable design mistakes. Here's the 20-point checklist.
By the Sitefyd US editorial team·Updated July 2026
Hero (above the fold)
- Outcome-led headline in 5–8 words.
- One-sentence sub-headline naming the customer.
- Primary CTA button above the fold, contrasting color.
- Real product/service photo (no stock heroes).
- Trust signal in viewport 1 (logo bar, star rating, or named customer).
CTAs
- One primary CTA per viewport, repeat 3–5x down the page.
- Specific verb ("Get my quote") not generic ("Learn more").
- Sticky CTA on mobile.
Trust signals
- Named testimonials with photo, company, city.
- Case study with real numbers.
- Logos of US clients (not "as seen in" if you've never been).
- About page with founder photo + LinkedIn.
Forms
- 3–5 fields max for first contact.
- Single-column layout.
- Inline validation.
- Thank-you page (not just inline message) for analytics + retargeting.
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