Sitefyd US · Insights

WordPress vs Shopify for Small Business

Answer: choose Shopify if products are your revenue, WordPress if content and services are. Total cost over three years is closer than the sticker price suggests.

By the Sitefyd US editorial team·Updated October 2026

Total three year cost

Shopify: $29 to $79 monthly plus apps and transaction fees, roughly $2,500 to $6,000. WordPress with WooCommerce: hosting, plugins, and maintenance, roughly $1,800 to $5,500 with more of the work on you.

Where Shopify wins

Checkout conversion, payments, inventory, shipping, and never thinking about updates. If you sell more than 20 SKUs, this is usually the right answer.

Where WordPress wins

Content depth, SEO flexibility, custom post types, membership and booking models, and full ownership of the stack.

Our default recommendation

Service businesses go WordPress. Product businesses go Shopify. Hybrid catalogs under 20 SKUs can do either, so pick the one your team will actually maintain.

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