Redesign pricing
Website Redesign Cost
Answer: a US website redesign costs $2,500 to $15,000 for most small businesses, with a typical 12 to 20 page project landing near $6,000. A redesign that keeps URL structure and improves speed usually recovers its cost within 6 to 12 months in added leads.
Redesign cost by scope
| Scope | Cost | Timeline |
|---|---|---|
| Visual refresh, same structure | $2,400 to $5,000 | 2 to 3 weeks |
| Full redesign, 12 to 20 pages | $5,000 to $12,000 | 4 to 7 weeks |
| Redesign with migration and CMS | $8,000 to $20,000 | 6 to 10 weeks |
| Ecommerce replatform | $12,000 to $35,000 | 8 to 16 weeks |
Signs you actually need a redesign
- Mobile traffic converts at less than half your desktop rate.
- Largest Contentful Paint above 2.5 seconds on a phone.
- Your team cannot publish a page without a developer.
- The site predates your current services, pricing, or positioning.
- Leads say they could not find pricing, hours, or how to contact you.
The expensive mistake: losing rankings on launch
Most redesign disasters are not design failures, they are migration failures. Changing URLs without redirects, dropping page content, or removing internal links can cut organic traffic by half overnight and take a year to recover.
Insist on a written migration plan: a full URL inventory, a 301 redirect map, preserved page titles and headings for pages that already rank, and a post-launch crawl comparing before and after.
How to measure redesign ROI
- Record baseline conversion rate, organic sessions, and lead volume for the 90 days before launch.
- Track the same numbers for 90 days after, segmented by device.
- Value a lead at your actual close rate times average deal size.
- Compare added monthly lead value against total project cost to get payback months.
- Review Core Web Vitals before and after, speed gains usually show up in conversion first.
Sitefyd US redesign pricing
Redesigns start at $2,400 fixed and include a URL and redirect map, content migration, on-page SEO, Core Web Vitals tuning, and a post-launch crawl report. We keep the pages that already rank and rebuild the ones that never did.
Frequently asked questions
- How much does a website redesign cost?
- $2,500 to $15,000 for most US small businesses. A visual refresh starts near $2,400 and a full 12 to 20 page redesign averages around $6,000.
- Will a redesign hurt my Google rankings?
- Only without a migration plan. Keep URLs where possible, add 301 redirects for the rest, preserve titles and content on ranking pages, and crawl the site after launch.
- How often should a website be redesigned?
- Every three to five years, or sooner if your positioning changed, the site is slow on mobile, or your team cannot update it.
- Is a redesign cheaper than a new site?
- Usually, because content, brand, and structure already exist. Expect 30 to 50 percent less than an equivalent build from scratch.
- How long does a redesign take?
- Two to three weeks for a refresh, four to seven weeks for a full redesign with new content.